The Wilson Sporting Goods Company is an American sports equipment manufacturer based in Chicago, Illinois. Wilson makes equipment for many sports, among them baseball, badminton, American football, basketball, fastpitch softball, golf, racquetball, soccer, squash, tennis, pickleball and volleyball.

Company: Wilson Sporting Goods
Role: Contract Graphic Designer

Art Director: Jen Braier

Cresco Labs, Inc. is a publicly traded, vertically integrated cannabis and medical marijuana company based in Chicago, Illinois, with current retail operations in nine states where marijuana has been legalized for medical use.

Company: Cresco Labs
Role: Senior Graphic Designer

Creative Director: Oscar Carrillo
Associate Director, Production Design: Colleen Bennett

Ace Hardware Corporation is an American hardware retailers' cooperative based in Oak Brook, Illinois, United States. It is the world's largest hardware retail cooperative, and the largest non-grocery American retail cooperative.

Company: Ace Hardware
Role: Graphic Designer

Creative Manager: Hua Conry

Located in Chicago’s River North district, PerkSpot inspires employees everywhere to love where they work by delivering meaningful savings and recognition in their workplace. As Marketing Designer, I effectively produced numerous projects from multiple divisions within PerkSpot that included both print and digital media. Projects included logo design, fliers, interactive pdf’s, animated/static web banners, email layouts, and presentation designs.

Company: PerkSpot
Role: Marketing Designer

Marketing Manager: Lauren Willett

Located in Fort Mill, South Carolina, Broad River Retail is one of the largest and fastest growing licensees of Ashley HomeStore furniture in the Carolinas and Georgia. As Graphic Designer I was able to work on a variety of retail projects such as: individual retail location identities, seasonal campaign signage (logos, posters, stanchion signs, newspaper/magazine spreads and web banners), as well as internal communications (logos, posters, signage and presentation materials).

Company: Broad River Retail
Role: Graphic Designer

Creative Manager: Jim Goins

Based out of Chicago, IL, Schafer Condon Carter (SCC) is an independent creative and technology agency that connects humans and brands through insight-fueled experiences. As Studio Designer, I was able to work with some of their outstanding partners including Procter & Gamble, Johnson & Johnson, The Chicago Cubs, Ideal Industries, Lamb Weston, and Fresh Thyme Farmer’s Market. Along with client work I assisted on agency-wide collateral including: brochures, departmental one-pagers, way-finding signage, client holiday gifts, and more. It was a pleasure to be involved with the agency’s branding updates.

Agency: SCC
Role: Designer

Located next to historic Wrigley Field in the heart of Chicago’s iconic Lakeview neighborhood, Hotel Zachary (currently Hotel Zachary at Gallagher Way) brought me the distinct pleasure of developing a logo chosen for the hotel’s identity. Inspired by Zachary Taylor Davis — legendary Chicagoan and the world-renowned 1914 architect behind Wrigley Field — Hotel Zachary blends new and old, unique and familiar, all at once. This boutique hotel is an authentic experience that brings Davis’ vision to life in thoughtful and surprising ways.

Agency: SCC
Role: Designer

Creative Director: Michael Dorich

Lamb Weston was founded in 1950 as a small family business. They continually earn their reputation as an industry pioneer and one of the world's leading suppliers of frozen potato products. It was a sheer delight to conjure up playful illustrations, using an array of vector elements inspired by the potato’s irregular shape. Combining these shapes while keeping with Lamb Weston’s brand standards made for a challenging yet refreshing experience.

Agency: SCC
Role: Designer

Assistant Creative Director: Meg Sullivan
Copywriter: Emily Long

In 2016 the Chicago Cubs won the World Series for the second time after 108 years of waiting. “Lovable Losers” no more! One of SCC’s major clients, I was able to design multiple projects for the Cubs including: 2016 season tickets and their arrival packages, convention materials, front office collateral, and much more. The 2016 season campaign was quite an unforgettable experience.

Agency: SCC
Role: Designer

Creative Director: Michael Dorich
Art Director: Mike Maloney

As part of our work with the Chicago Cubs, I was able to engineer a new brand identity for Wrigley Field. They currently use my design, mainly on stock event tickets (concerts, special events, etc.) and also on the 2018 Cubs season tickets. In the end we came up with a design that felt historic yet modern.

Agency: SCC
Role: Designer

Creative Director: Michael Dorich

The Wrigley Rooftops are located just outside the fabled ivy walls of the stadium along Sheffield and Waveland Ave. They give a new perspective of Wrigley Field with the best views in Wrigleyville. Each have their own distinct style, amenities and vantage point. Wrigley Rooftops ensure that each rooftop is a supreme event experience for groups of all kinds. We came up with a design that speaks to the distinct Chicago architecture as well as to baseball. Let’s play two!

Agency: SCC
Role: Designer

Creative Director: Michael Dorich

New Chapter was founded over 35 years ago to bring the healing power of nature to others. They are committed to using whole food and quality ingredients to make their supplements. We developed a packaging design for both a sport powder and a capsule box.

Agency: SCC
Role: Designer

Assistant Creative Director: Meg Sullivan

Headquartered in Duncan, SC with over 150 locations across the United States, TCi Tire Centers, LLC specializes in the distribution of passenger car and light truck tires, commercial truck tire sales/service solutions, and the manufacturer of industry leading custom and pre-mold truck retreads. As Graphic Designer for the East Coast region, I wore many hats and was able to work on a wide range of projects, including logos, print ads and website design. As of recent, TCi is in the process of merging with Carroll Tire and National Tire Warehouse to become National Tire Wholesale (NTW).

Company: TCi Tire Centers (Now NTW)
Role: Designer

This collection is comprised of memorable favorites from over the years, including noteworthy collegiate and professional creations.

The photography bug hit me in the college Photo 1 darkroom days, and my love for this amazing pursuit has never waned. In recent times, my so-called “phone” is more of a camera but I’m still always looking for that right shot. If you would like to see more, please feel free to visit my Instagram account: willyp76.